Documentary film about the development and identity-creating importance of reggae for Jamaicans. Jamaica, considered the birthplace of reggae, was a British colony for centuries, to which countless African slaves were deported.
The musical traditions brought along developed in Jamaica from Mento to Calypso and from Ska to Reggae. In addition to Spanish (rumba) and North American (soul, blues, rhythm and blues, jazz) influences, numerous other forms of music played a role.
The film focuses primarily on the influence of media distribution through the transistor radios and sound systems brought with them by Jamaican seasonal workers from North America in the 1950s. The numerous reggae music shops and productions are an important place and factor in Jamaican identity. It shows numerous conversations that Coulanges had with people in the music studios, record shops and streets of Montego Bay and Kingstons about the importance of reggae, including an interview with a Rastafarian.