DESIRE HOLDING GROUP APPOINTS PREMOLI + DI BELLA CREATIVE DIRECTORS OF SERGIO SOLDANO FASHION BRAND

ESTABLISHED ITALIAN DESIGNERS TO LEAD HERITAGE DESIGNER BRAND, BUILDING ON SERGIO SOLDANO’S CREATIVE LEGACY
Having recently announced Desire Holding SA’s acquisition of the Sergio Soldano brand, now the global beauty and luxury conglomerate names its official creative team. Creative duo Premoli + Di Bella (Giovanni Premoli and Dario Di Bella), have been appointed Sergio Soldano’s new Creative Directors. The move affirms Desire Holding Group’s ambitious expansion plans for its new Luxury Division – leading with Sergio Soldano, with plans to grow beyond beauty and personal care with a daring shift into luxury, fashion, and accessory categories. https://www.fashionluxury.info/en/